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Praticando o planejamento de mdia Grupo de mdia by William B Goodrich

Praticando o planejamento de mdia Grupo de mdia

Description : O objetivo deste livro é aproximar o leitor da prática do planejamento de mídia. A obra apresenta mais de 40 tabelas e quadros, além de ser acompanhado 36 exercícios que são separados de acordo com o aumento do grau de dificuldade. O texto traz ainda uma análise do mercado, da mídia e uma estratégia de mídia. Os profissionais de mídia e de marketing encontrarão neste livro uma fonte imprescindível para promover pesquisa, planejamento e compra de espaço nos veículos de comunicação.

Subtitle :

Authors : William B Goodrich

Published Date : 2001

Publisher : NBL Editora

ISBN : 8521311354

Page : 236 Pages

Categories :

Total Download: 37

Filesize: 7 MB

Download PDF : praticando-o-planejamento-de-mdia-grupo-de-mdia.pdf

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