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Making Health Communication Programs Work by

Making Health Communication Programs Work

Description : Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.

Subtitle : A Planner's Guide

Authors :

Published Date : 1992

Publisher : DIANE Publishing

ISBN : 0788100807

Page : 131 Pages

Categories : Health & Fitness

Total Download: 39

Filesize: 7 MB

Download PDF : making-health-communication-programs-work.pdf

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