17 View(s)

Focus Groups by Joe Langford, Deana McDonagh

Focus Groups

Description : The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited. While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

Subtitle : Supporting Effective Product Development

Authors : Joe Langford, Deana McDonagh

Published Date : 2003-09-02

Publisher : CRC Press

ISBN : 9780203302743

Page : 240 Pages

Categories : Business & Economics

Total Download: 29

Filesize: 6 MB

Download PDF : focus-groups.pdf

Alternative Link : No available alternative link yet

Related Ebooks:

  1. focus groups as qualitative research by David L. Morgan This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years... Published date on: 1997 with total page: 80 pages. Publisher of Focus Groups as Qualitative Research is SAGE.
  2. reflection groups and coxeter groups by James E. Humphreys This graduate textbook presents a concrete and up-to-date introduction to the theory of Coxeter groups. The book is self-contained, making it suitable either for courses and seminars or for self-study.... Published date on: 1992-10-01 with total page: 204 pages. Publisher of Reflection Groups and Coxeter Groups is Cambridge University Press.
  3. hr focus by .... Published date on: 1999 with total page: pages. Publisher of HR Focus is .
  4. focus by Michael J. Schmoker The introduction states: "[T]he only reason our schools haven't made astonishing progress in the last 30 years of "reform" is quite simple: very few schools ever implemented 'what is essential'--the m.... Published date on: 2011-01-01 with total page: 237 pages. Publisher of Focus is ASCD.
  5. art in focus by Gene A. Mittler .... Published date on: 1989 with total page: 128 pages. Publisher of Art in Focus is .

Related Ebooks by date:

  1. in retrospect by Robert S. McNamara, Brian VanDeMark The Secretary of Defense for the Kennedy and Johnson administrations provides an account of how and why America became involved in Vietnam and discusses the long-term ramifications of decisions made d.... Published date on: 1996 with total page: 518 pages. Publisher of In Retrospect is Vintage.
  2. encyclopedia of the vietnam war, the: a political, social, and military history by Spencer C. Tucker The Vietnam War lasted more than a decade, was the longest war in U.S. history, and cost the lives of nearly 60,000 American soldiers, as well as millions of Vietnamese—many of whom were uninvolved .... Published date on: 2011-05-20 with total page: 1804 pages. Publisher of Encyclopedia of the Vietnam War, The: A Political, Social, and Military History is ABC-CLIO.
  3. in retrospect: after their military discharge, what factors enabled combat vietnam veterans to obtain a college degree and live a successful life, as defined by them? by Bradley M. Walck This phenomenological study was conducted with six combat Vietnam veterans who all entered the military at a young age with little or no higher education. To be eligible to participate in this study e.... Published date on: 2008 with total page: 183 pages. Publisher of In Retrospect: After Their Military Dischar
  4. argument without end by Robert S. McNamara, James G. Blight, Robert Kendall Brigham, Thomas J. Biersteker The former Secretary of Defense, and leading scholars from the U.S. and Vietnam, offer a groundbreaking new study of exactly how the Vietnam War happened-- and why it could not be stopped before three.... Published date on: 2000-04-28 with total page: 479 pages. Publisher of Argument Without End is Public Affairs.
  5. cuba on the brink by James G. Blight, Bruce J. Allyn, David A. Welch An account of the relationship between Cuba and the Soviet Union describes Castro's view of the American threat and dramatic exchanges between Castro and such conference participants as Anatoly I. Gri.... Published date on: 1993 with total page: 509 pages. Publisher of Cuba on the Brink is Pantheon.