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Fashion Law and Business by Lois F. Herzeca, Howard S. Hogan

Fashion Law and Business

Description : FASHION LAW AND BUSINESS unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers. Topics include: The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing; How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting. The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce. FASHION LAW AND BUSINESS provides you with an integrated, comprehensive guide to the issues affecting the fashion industry today.

Subtitle : Brands & Retailers

Authors : Lois F. Herzeca, Howard S. Hogan

Published Date : 2013

Publisher : Practising Law Inst

ISBN : 140242051X

Page : 847 Pages

Categories : Law

Total Download: 47

Filesize: 7 MB

Download PDF : fashion-law-and-business.pdf

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