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Business to Business by Mario Glowik, Sarah Maria Bruhs

Business to Business

Description : Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung. In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.

Subtitle : A Global Network Perspective

Authors : Mario Glowik, Sarah Maria Bruhs

Published Date : 2014-06-05

Publisher : Routledge

ISBN : 9781317807735

Page : 316 Pages

Categories : Business & Economics

Total Download: 90

Filesize: 3 MB

Download PDF : business-to-business.pdf

Alternative Link : No available alternative link yet

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